This means 2 things: there has been a massive email list increase in social media activity from the millions of facebook users that already exist there's a lot less competition right now for ad spend, even though you still feel like you're seeing the same number of ads currently, social media is experiencing a boom in usage, including:a 50% increase in messaging via fb messenger a 70% increase in messenger group video calls a 50% increase in us traffic to other websites from facebookas a business, this is good news for you. According to phu's insight, there is much less competition to display facebook ads now than before. Why? When it comes to digital advertising, it's easy to pause ads when you need them.
More traditional advertising mediums like radio or television take more effort and time to stop running ads, and that money is already spent. With digital advertising, businesses can stop ads immediately. In these uncertain times, some industries (like automotive, travel, and retail) are reducing their digital ad spend to stay within budget. This leaves plenty of room for other businesses to take advantage of facebook advertising opportunities - and bid less for those ads,other reasons to use facebook ads include: the success of facebook ads doesn't depend on people looking for you - you find themyou control the cost it helps you build and maintain customer relationshipsthe success of facebook ads doesn't depend on people looking for you - you find them.
The good thing about facebook and other social email list media advertising is that your success doesn't depend on people specifically looking for your business or looking for the product you offer. Unlike google adwords, where you bid on keywords, facebook ads allow you to target people with certain interests. It allows you to cast a wider net. You control the cost. Facebook ads are a relatively inexpensive way to grow your audience and brand awareness. The tech space in the united states is very competitive for search campaigns, which can make bidding on google search terms difficult and expensive. For example, google's sponsored top result for the term