Apr 05, 2022
In Welcome to the Forum
Professionals who work in digital marketing understand that their job plays a crucial role in the success of the business. When asked to explain how it can justify larger budgets, they often fail to describe how a digital content marketing strategy beats traditional marketing. To some extent, they fail to explain their roles because it seems so obvious inside their departments. Knowing the following content marketing stats will make it easier to tell executives why it makes sense to devote more resources to content development and distribution. The most successful B2B marketers in content marketing strategy When the Content Marketing Institute looked at responses from 679 surveys. Tt found that top-performing companies paid close attention to their B2B content marketing performance. According to CMI results, 42% of all respondents said they had “a documented content marketing strategy.” Sixty-nine percent of top performing companies had a documented content marketing strategy. Other survey results show that:80% of B2B marketers use metrics to employee data measure content performance.59% rate their ability to demonstrate an “excellent” or “very good” return on investment.63% say they use content marketing to build customer loyalty.68% use content marketing to retain subscribers or generate leads.53% are successfully generating sales or other types of income through content marketing. Making content marketing work for customers Content Marketing Institute research offers insight into how companies are using content marketing to reach their business customers. 66% of all respondents say they prioritize the informational needs of their audience over sales and promotional messages, and 88% say they are most successful when they follow this strategy. By the numbers, content creation works best when it's aimed at educating customers. Obviously, you want everything from blog posts to video content to increase your revenue. Posts that focus on promoting your products and services, however, may not get the results you expect.